This article checks out how the media landscape has changed over the past couple of years.

In the present day, online platforms have made it considerably simpler for everybody to produce and distribute material. Previously, creating material for a broad audience mandated connectivity to a series of important resources and funding. Currently, with making use of mobile phones and common digital innovations, digital media content examples for instance, short form videos, blog posts and podcasts can be easily made with simply a couple of fundamental gadgets, along with reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, specifically those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, implying that social media has produced a space for underrepresented neighborhoods to share their stories.

The rise of internet content has totally changed what is indicated by the term mass media. Before, mass media followed a hierarchical arrangement, using a top-down media model. Normally, a small group of professionals, such as newspaper editors or broadcasters, who would produce material for big audiences who mostly just consumed it. However, at present, with the help of the web, the face of media has seen substantial change, making the usage and accessibility of media far more open and interactive. With access to popular social media platforms, new media examples are showing that people can develop and share their own material, just as easily as they can absorb it. Social media has permitted anybody to contribute to public conversations, instead of simply the significant media providers and so as a result, mass media is no longer controlled by a couple of big voices. Rather, it is spread throughout millions of user stories around the globe.

In the digital media landscape, what we see on the internet is mostly decided by algorithms which are shaped by our online behaviours. Each social media platform uses its own programmed system to reveal new content and suggest product that will interest the user. The types of media content examples that will be revealed to a user is developed to keep people engaged. The algorithms are created to keep individuals stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can restrain the areas of more info media that people are subjected to, developing more partition and predisposition among users around social issues. Those who are involved in media production, such as the founder of the fund that has stakes in Sky, for instance, would acknowledge the effect of social media platforms in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user generated content in the media landscape.